Decksforlife (“we,” “us,” or “our”) is committed to protecting the privacy and personal information of our customers and website visitors. This Privacy Policy explains how we collect, use, protect, and handle your Personally Identifiable Information (“PII”) in connection with our website at decksforlife.ca and our deck building services across the Greater Toronto Area.
1. What Is Personally Identifiable Information?
Personally Identifiable Information (PII) is any information that can be used on its own or together with other information to identify, contact, or locate a specific individual. This includes, but is not limited to, your name, email address, phone number, mailing address, and property details.
2. What Personal Information Do We Collect?
When you interact with our website or request our services, we may collect the following information:
- Your name
- Email address
- Phone number
- Home or property address
- Details about your deck or fencing project (size, materials, timeline, budget)
- Any other information you voluntarily provide through our contact forms, live chat, phone calls, or email correspondence
3. When Do We Collect Information?
We collect personal information when you:
- Fill out a contact form or quote request on our website
- Request a free consultation or 3D deck design
- Subscribe to our email communications
- Communicate with us via email, phone, or live chat
- Submit a review or testimonial
4. How Do We Use Your Information?
We use the information we collect for the following purposes:
- To respond to your inquiries and provide free estimates for deck and fence projects
- To personalize your experience and deliver content relevant to your interests
- To improve our website and services based on your feedback
- To follow up on correspondence, including live chat, email, and phone inquiries
- To send periodic communications about our services, promotions, and seasonal updates
- To schedule site visits, consultations, and project planning
- To process building permits and coordinate with municipal authorities on your behalf
5. How Do We Protect Your Information?
We take the security of your personal information seriously and implement the following measures:
- Our website uses SSL (Secure Socket Layer) encryption to protect data transmitted between your browser and our servers
- We conduct regular vulnerability scanning and malware scanning
- We comply with PCI Data Security Standards where applicable
- Access to personal information is restricted to authorized personnel who need it to perform their job functions
- We do not store sensitive payment information on our servers
6. Cookies
Our website may use cookies to enhance your browsing experience. Cookies are small files placed on your device that help us understand how visitors use our site. You can choose to have your browser warn you each time a cookie is being sent, or you can turn off all cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our website.
7. Third-Party Disclosure
We do not sell, trade, or otherwise transfer your Personally Identifiable Information to outside parties. This does not include trusted service providers who assist us in operating our website or conducting our business, provided they agree to keep your information confidential. We may also share information when required by law or to protect our rights and the safety of others.
8. Google Analytics and Advertising
We may use Google Analytics and Google Ads services on our website to better understand visitor behaviour and reach potential customers. These services may use cookies to collect information about your visits to our site and other sites on the Internet.
We may implement the following Google services:
- Remarketing with Google Ads
- Google Analytics Demographics and Interest Reporting
- Google Display Network Impression Reporting
We, along with third-party vendors such as Google, use first-party cookies (such as Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
9. Opting Out
You have the right to control how your information is used for advertising purposes:
- Adjust your ad preferences through the Google Ad Settings page
- Opt out through the Network Advertising Initiative Opt-Out page
- Use the Google Analytics Opt-Out Browser Add-on to prevent data collection by Google Analytics
10. CAN-SPAM Act Compliance
The CAN-SPAM Act establishes rules for commercial email, requires that commercial messages be identified as such, and gives recipients the right to stop receiving emails. In compliance with this law, we agree to the following:
- We will not use false or misleading subject lines or email addresses
- We will identify messages as advertisements where applicable
- We will include our business’s physical address in our communications
- We will monitor any third-party email marketing services we use for compliance
- We will honour opt-out and unsubscribe requests promptly
- We will provide a clear unsubscribe link at the bottom of each email
11. Canadian Anti-Spam Legislation (CASL)
As a Canadian business, we also comply with Canada’s Anti-Spam Legislation (CASL). We will only send you commercial electronic messages if we have your express or implied consent. Every electronic message we send will include our contact information and a clear mechanism to unsubscribe. Unsubscribe requests will be processed within 10 business days.
12. PIPEDA Compliance
We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s federal privacy law. This means we collect personal information only for purposes that a reasonable person would consider appropriate, we obtain consent before collecting or using your personal information, and we retain personal information only as long as necessary to fulfil the purposes for which it was collected. You have the right to access and request correction of your personal information held by us.
13. Children’s Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a minor, we will take steps to delete that information promptly.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we protect your information.
15. Contact Us
If you have any questions regarding this Privacy Policy, wish to access or correct your personal information, or would like to unsubscribe from our communications, please contact us:
Decksforlife
3150 Dufferin Street, Suite 1007
North York, ON M6A 2T1, Canada
Email: info@decksforlife.ca
Phone: +1 (647) 701-3206
Website: www.decksforlife.ca
Office Hours: 8:00 AM – 7:00 PM
